This in an interesting Ad that I have found on youtube, and I decided to share it with you. My purpose on publishing this Ad is, not only that you can enjoy it, but also that you can identify the hidden persuaders in this Ad.
This Ad is trying to make us consume, as all Ads do, but in this particular case, the product which is being advertised is a hamburger. We all know that McDonalds is one of the most famous fast food companies,, so the crucial question is; how do they do to make us consume their products? The answer to that question has to do with the different techniques that McDonalds employs to reach their objectives. If we pay attention to this Ad, we can easily identify different techniques such as, humor, product quality, omission, association and scale. I can assume that they appeal to the use of humor in their Ads, in order to catch people attention. McDonalds Ads always have a particular characteristic, the exaggeration of product quality to make people wish the product they are offering. On the other hand, we realize that this Ad has another technique to make people consume, it makes use of omission, and that is, this Ad does not warn us about the consequences of eating junk food. Another technique used in this Ad is association, I mean, McDonalds makes us associate this hamburger with the feeling of pleasure. Last, but not least, this Ad uses another technique, scale. The real hamburger is smaller than the one that appears in the Ad.
I think that all of us agree with the assumption that the message of this Ad is that we have to do whatever we can in order to go to McDonalds and buy a hamburger. In spite of that, I can admit that as soon as I saw this Ad, it seemed to me very violent. On the other hand, I have to confess that it made me wish a hamburger! As if it was not enough, it influences us to go to McDonalds and buy a particular kind of hamburger, a 'Mc.Combo'.
I really think that it is targeting for young people since most of adults think eating junk food is bad for health. I believe this Ad is misleading, since it gives us the wrong impression about the qualities of the hamburger. Besides, it makes us wish to eat this kind of food without warning us about its bad consequences for health.
In conclusion, I can say that this is a good Ad, since it achieves the objective for which it was created, make people go to McDonalds. In spite of that, I would inform at the end of the Ad, the consequences of consuming junk food, such as cigarettes do in their containers.
If I think about things that I have bought recently, clothes, I have to say that I have bought them first of all because of their appearance, then because of their prices, and finally because of their durability.
McDonlads. (2007) [ONLINE] Available at:
[Last Accessed 29th September].